Should we brace ourselves? Yahoo is to announce second-quarter results today (July 21 2009), No doubt earnings are going to be bad. The house market is down, travel is down, ad business is down. Expectations are for Yahoo! to earn around 8 cents a share on revenue of $1.14 billion, this compared with 10 cents a share and $1.8 billion, respectively, a year ago. So the BIG question today is, can Yahoo! renew its brand value in the eyes of it’s investors?
No Doubt, Yahoo! is going to have to step up the pace and stop lagging behind -or stop being the turtle in the turtle vs. rabbit race. Around June of this year, Yahoo chief Executive Carol Bartz said, her plan to save Yahoo! was going to bring Yahoo! back to its core function. She said “Yahoo! is the place where millions of people come to check what is important to them every day. “Rather than a problem of vision, she said, Yahoo!’s troubles have been “an execution problem…we are really working on (moving) from ‘we can do this, we can this’ to ‘we did do this’.
we can do this? to we did this?…What on Earth!
For starters while Yahoo was busy fending off the first offer (I feel started the loss of Yahoo…Should have sold) from Microsoft, then going back and fourth to the table with them..Microsoft can say “we did this” in the form of Bing!, Needless to say they are making a killing and watching Yahoo! suffer the consequences of the new Bing.
I will be watching to see the outcome of today’s Yahoo! report. Wonder if the same people will be employed after today?
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